Hanes #Undercovercolor Campaign Asks “What Color Are You Wearing?”

Is it uncouth to ask a young lady the color of her underwear? Not at all, according to Hanes. The underwear brand has asked its Twitter followers to tweet the color of their skivvies to @hanes -- for a chance to show the world that underwear is something to be proud of, and also to win prizes.

Hanes #Undercovercolor Campaign Asks “What Color Are You Wearing