CEO Says Abercrombie Customers Are Discovering Pants Right Now

quot;There's an emerging category called pants, which is kind of funny. This is new to this consumer. They've never worn them before," Fran Horowitz said.

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Mapping Abercrombie & Fitch's Painstaking Reinvention Strategy - Racked

Marketing Brew, Marketing News and Trends

Abercrombie & Fitch: Marketing in the Grey Area, by Lindsey Cohen

Abercrombie & Fitch Co. Joins the CanopyStyle Initiative

Abercrombie & Fitch Authentic American clothing since 1892

Abercrombie went from America's most hated retailer to a Gen Z favorit

Abercrombie & Fitch Co. CEO: Younger crowds are shopping with us despite economic pressures - Abercrombie

Purpose

Abercrombie went from America's most hated retailer to a Gen Z favorit