GAP uses skinny model to market 'curvy' jeans

It seems mega clothing retailer the GAP and the average American have a very different definition of the word “curvy.”
Does GAP know what 'curvy' means?

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Press — Hilary Levey Friedman

GAP uses skinny model to market 'curvy' jeans

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Press — Hilary Levey Friedman

Soft Wear Mid Rise Curvy True Skinny Jeans

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