Dupes are popular with Gen Z. Is this bad news for luxury fashion

Dupes, or duplicates, have surged on TikTok as young consumers buy cheaper products that echo Celine or Bottega Veneta. If they’re not technically counterfeits, should brands be worried?

Dupes are popular with Gen Z. Is this bad news for luxury fashion brands?

Dupes are popular with Gen Z. Is this bad news for luxury fashion brands?

Dupes are popular with Gen Z. Is this bad news for luxury fashion brands?

Dupes are popular with Gen Z. Is this bad news for luxury fashion brands?

Dupes are popular with Gen Z. Is this bad news for luxury fashion brands?