How intimates brand Kindly markets a Walmart-exclusive business

Intimates manufacturer Gelmart launched a new Walmart-exclusive brand called Kindly. But the company is marketing like a DTC brand.

Best Target shapewear: Shop Spanx, Madienform and more

The Wal-Mart Effect: How the World's Most Powerful Company Really Works-and HowIt's Transforming the American Economy: Fishman, Charles: 9780143038788: : Books

Economy - Axios

The Wal-Mart Effect: How the World's Most Powerful Company Really Works-and HowIt's Transforming the American Economy: Fishman, Charles: 9780143038788: : Books

Walmart And Gelmart Embrace Sustainability With New Plant-Based Bra

How intimates brand Kindly markets a Walmart-exclusive business

Sugarcane Stars in New 'Kindly' Bra, Underwear Brand at Walmart

Walmart reportedly in talks to buy TV maker Vizio for $2B

Introducing Kindly, a More Sustainable Intimates Line

Looking for disposable women's incontinence underwear that gives you maximum protection? Tired of bulky adult diapers that don't look and feel like

Always Discreet Boutique Incontinence Underwear, Maximum Protection, S/M, Rosy, 20 Ct