Keeping Brands Strong When Going Global

Consistent global positioning is the cornerstone of any successful global brand growth strategy. Without it brands risk becoming irrelevant before they even get established in international markets.

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Keeping Brands Strong When Going Global INSEAD Knowledge

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Rockets go, quite literally, to the edge of the world! Keeping the

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Managing and Maintaining Country Reputation: A Guide

Proven: a strong brand is essential for growth during a crisis