A New Production Line: Case Study for a Top-selling Bra

What happens when the R&D team has modernized the production line for one of its top-selling bras in the U.S. that has been produced on the same machinery since 1962?  An intimate apparel brand approached us to conduct a wear test with the goal of disaster checking the bras coming from their modernized production line against their tried-and-true product, without alienating its current loyal customer base.   

Jockey Forever Fit™ V-Neck Molded Cup Bra

Pocket-bra inventor sues Nike over sports bra line

Bra History: How A War Shortage Reshaped Modern Shapewear : NPR

For those who need some extra room—the Essential Busty Bra is a low-impact style, designed for C-cup sizes or larger, created with our signature

Essential Busty Bra

Unleash Your Fashion Entrepreneurial Dreams: A Guide to Launching a Successful Clothing Line — The Branded Agency

Biomass, Free Full-Text

Where Bras Are Built - WSJ

16 of the Best Nursing Bras

The 19 Best Lingerie Brands of 2024