Face pareidolia, the phenomenon of seeing facelike structures in inanimate objects, is a perceptual phenomenon that occurs when sensory input is processed by visual mechanisms that have evolved to extract social content from human faces.
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Pareidolia - Wikipedia
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Pareidolia Is Why You See Faces in Everyday Things
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Research Social Vision Lab
Why your brain is hard-wired to see faces - People News
Study of face pareidolia reveals gender bias in the way we see faces in everyday objects - ABC News
Brains The Smithsonian Institution's Human Origins Program