Underwear Brand Parade Sold to Lingerie Manufacturer Ariela

Parade captured the Gen Z market with sustainable, body-positive messaging. CEO Cami Téllez told staffers she's heartbroken to not be joining the brand's next phase.

Victoria's Secret lingerie challenged by Parade, a start-up selling underwear for all body shapes, founded by 24-year-old Cami Téllez

Why Victoria's Secret is bringing sexy back, Business

Betsey Johnson Partners With Parade for Intimates Capsule

Gen Z underwear start-up Parade snapped up by Fruit of the Loom license-holder

Betsey Johnson Partners With Parade for Intimates Capsule

Victoria's Secret attempts to revitalize brand. Too little, too late?

Parade Launches A New Category: Bralettes » Press Release, 43% OFF

Parade Underwear & Bralettes

What Parade's Sale Says About the State of DTC