The Agile Brand: Creating Authentic Relationships Between

Brands have evolved over several centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers. The Agile Brand follows the story of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to modernize your brand in meaningful ways.

Early-stage Startup Branding: Tips and Strategies

An integrated model of customer-brand engagement.

Absorptive Capacity - The Agile Brand Guide

Libros sobre Marketing, Buscalibre

Vision + Mission + Principles

How to Build a Brand From Scratch: 10 Effective Strategies

How advertising, marketing, and PR work together to build brands

Buy a cheap copy of The Center of Experience, Second book by Greg Kihlstrom. We find ourselves at an inflection point in the relationship between

The Center of Experience, Second book by Greg Kihlstrom

The Agile Brand: Creating Authentic Relationships Between Companies and Consumers by Greg Kihlström