The concept of Luxury Brands Vs. Mass Brands.

Luxury Brands and Mass consumer brands, how they are different in terms of their brand identity, positioning, attributes, target market and brand building process. We can not apply the same marketing techniques for Luxury Brands that are practiced for the mass brands.

Hermès - The Strategy Insights Behind The Iconic Luxury Brand – Martin Roll

Luxury brands ditch mass-market strategy as credit crunch deepens

The Future of Homecare in Healthcare Industry

Luxury and mass market. What clothing must-haves can you save money on

Masstige brands - Prestige brands for the masses

Masstige brands - Prestige brands for the masses

Don't Be Boxed In: Why Apparel Has No Gender, and Why It Shouldn't Matter

Massification of Luxury Brands, PDF, Luxury Goods

Alcoholic Beverages Market Size Worth USD 2,212 billion in 2030: A Comprehensive Study by Delvens

The Future of Homecare in Healthcare Industry

Is there a difference between true luxury brands and mass market brands that simply carry a higher price tag? - Quora

Brand Strategy: The Redefinition of Luxury

Luxury Marketing