Understanding Gen Zs: The Beauty Activists

Thailand's Gen Z consumers are reshaping the beauty industry with demands for authenticity and purpose according to latest Mintel research.

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Gen Z, Millennials Stand Out for Climate Change Activism, Social Media Engagement With Issue

Engaging Millennials & Gen Z in Uncertain Times

How Retail Brands Can Win Over Gen Z Shoppers

Gen Z favors brands that support mental health, sustainability, and equity

UK Cosmetic Trends

Understanding Gen Zs: The Beauty Activists

Marketing to Gen Z: How to Get It Right

UK Cosmetic Trends

Beauty weak spot: Why marketing still has an LGBTQ+ problem

The influence of Gen Z on fashion

What It Means to Be a Gen Z Beauty Brand Today - The New York Times