Understanding the 6 parts of the Brand Identity Prism with example by Litmus Branding

Brand identity prism is a popular marketing & branding identity model. let’s discuss the 6 vital characteristics Brand identity prism with crystal clear example.
Jean Noel Kapferer, a marketing professor developed the concept of the brand identity prism in 1986 to help brands build and reinforce a strong brand image & identity among consumers or potential customers.

Brand Identity Prism Examples: How to Create a Unique Brand Identity

Unlearning Marketing: LIC and Fair & Lovely: Understanding Brand Identity the Kapferer's way

Brand identity prism: How it works with examples // Unstop

Brand Identity Prism: What Is It and How To Use It? - Artwork Flow

The Brand Identity Prism

Brand Identity Prism: The Essential Guide to Building a Strong Brand

What Is Brand Identity Prism And How Does It Work?

How to Use a Brand Identity Prism, by Danielle Spinks Earl

The Brand Identity Prism and how it works - How Brands Are Built

What Is Brand Identity Prism And How Does It Work?