Why Coca-Cola's 'New Coke' Flopped

Coca-Cola’s disastrous introduction of "New Coke" in 1985 delivered a painful lesson: Don't mess with a classic.
Coca-Cola’s disastrous attempt at rebranding Coke in 1985 delivered a painful lesson: Don't mess with a classic.

Brand Failure New Coke

Coca-Cola is bringing back the failed New Coke recipe in honor of 'Stranger Things' - MarketWatch

How to Do Market Research (+ Insights to Beat the Competition)

This Day in Business History: New Coke – The Experiment that Didn

Disastrous product launch by Coca-Cola T1 2016 MPK732 Marketing Management (Cluster B)

New Coke: Coca-Cola's Worst Flop

New Coke VS. New Libraries and Lessons Learned?

What's behind the New Coke Failure

Coca-Cola Is Bringing Back New Coke 34 Years After Its Epic Flop

Failed Products, PDF, Coca Cola

New Coke: The Most Memorable Marketing Blunder Ever?

The New Coke. A failed market research team. Losing…, by praveen sivakumaresan