Zara is changing its tune on collaborations

It seems Zara’s strategy is to tap partners that specialize in emerging spaces to gain a foothold in those categories.

Pop Star Zara Larsson On Ed Sheeran, Beyoncé, 'So Good

Barbie wouldn't have been a fan of the latest Zara collab

Zara issues apology, removes controversial ad

Zara is collaborating with 1990s icon Narciso Rodriguez: Here's everything you need to know

H&M Teams Up With Singer Zara Larsson for Capsule, Album Launch

Zara Larsson Says That Her Upcoming New Album Is Almost Done

Fashion Collaborations of 2023: Barbie, Beyoncé, Teletubbies & More

Spotlight: Zara Larsson's Women's Day Concert - Metro Weekly

Zara Larsson: How did Zara Larsson become famous?

Repositioning through Brand: Zara's controversial new logo