After 40 years, Josie Natori has her eye on Generation Z

lt;p>‘What interests me today is how the brand is going to stay relevant to the next generation,’ says Josie, whose fans include Emma Watson and Kendall Jenner.</p>

ULTA MILESTONE ISSUE - 25 Years

fashion Josie Girl Blog

Josie Natori's Biography Discover Her Brand Vision & More

Natori going on 40: Josie Natori on the next generation - PressReader

Natori going on 40: Josie Natori on the next generation - PressReader

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Josie Natori: “I feel like even though the brand is 40 years old, the best is yet to come.”

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