barbie mania, or how warner bros' creative marketing campaign

here's how warner bros. and mattel generate pink marketing to promote barbie the movie, even turning her into an augmented-reality doll.

Barbie Takes the World by Storm: A Tale of Collaborations and

mattel launches line of gender neutral dolls 'free of labels

Behind the Barbie mania: The strategy that turned the world pink

Opinion 'Barbie,' 'Saltburn,' Vuitton: TikTok Sponsorship Is

Mattel's 'robust marketing' pays off with Barbie sales uplift

How Kinetic & PHD drove Barbie & Ken to movie success

Inside The Dreamhouse: A Peek Into Barbie's Marketing Marvel

Robot Tin Lunchbox Filled with Various Snacks

barbie mania, or how warner bros' creative marketing campaign

barbie mania, or how warner bros' creative marketing campaign

You Think We Live in a Barbie World Now? Just Wait

Barbie's dream brand collaborations—inside the movie's marketing

Breaking down the 'Barbie' marketing machine— from the plastic to

grandma gets real creates relatable quarantine barbie starter packs

barbie is renting out her two-bedroom dreamhouse in malibu via airbnb