Business Of Brands: FILA focuses on increasing reach; to open 100 brick-and-mortar stores over a period of five years, ET BrandEquity

Business Of Brands: FILA posted revenue of Rs 125 crore in FY18, has grown 68% in terms of top-line in FY19
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Types of Innovation in Emerging Markets (Part II) - Innovation

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PDF) Developing and validating measures of facets of customer

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Fila - Latest fila , Information & Updates - Marketing

PDF) Rational Organizational Structure:For Brick-and-Mortar

Combined the attached three papers together to flow into one docum

BRAND FETISHISM

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Types of Innovation in Emerging Markets (Part II) - Innovation

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