Step One shares: Greg Taylor says bright underwear colours like

The online underwear group had a horror 2022, but CEO Greg Taylor turned things around thanks to brightly coloured underwear and dialling back US growth plans.

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Greg Taylor reveals how hike lead to multimillion-dollar undies empire, Step One

Step One underwear: Founder's brainwave on sweaty hike that led to $230m 'payday

Geordie Shore's Gaz Beadle leaves NOTHING to the imagination as he poses for new underwear shots

Aussie men go seven year itch with undies

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Step One underwear: Founder's brainwave on sweaty hike that led to $230m 'payday

One Giant Step For Man