Morphe's Jeffree Star split shows high risk of reliance on influencers

Now that cosmetics giant Morphe has officially cut ties with beauty mega-influencer Jeffree Star, many are asking in hindsight why it took so long. 

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Morphe Closing All US Stores After Failed Bet on Jeffree Star, James Charles - Bloomberg

Jeffree Star - Tools & accessories

Morphe cuts ties with Jeffree Star after backlash

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About Face: Jeffree Star, The Immortal Internet Beauty - V Magazine

Morphe Drops Jeffree Star From Its Brand Amid Controversies

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Morphe Cosmetics Cuts Ties With Jeffree Star

Jeffree Star dropped from Morphe after Tati Westbrook controversy