Women's sports popularity is growing, according to Nielsen study - Global Sport Matters

Perceptions of women's sports are changing, according to a study by Nielsen, and superstar athletes like Serena Williams are the ones leading the charge.

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Australian women's sport popularity is growing, in broadcast and fan base

Trends in Sports Marketing - Snipp

Women's sports experiencing steady growth in popularity and value - The Japan Times

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BRANDS AREN'T SITTING ON THE SIDELINES: THE SOCIAL SOLIDARITY OF SPORTS SPONSORSHIPS - Nielsen Sports

The Rising Popularity of Women's Sports: A Record-Breaking Year

Sports Streaming Statistics (How Many People Watch Sports Online?)

Women's and girls' sports: More popular than you may think

Why brands must rethink their approach to women's sports sponsorship