Wonderbra's Holly Willoughby inspired lingerie to make side-boob a thing of the past

The new plunge bra dips as far as the solar plexus and is aimed at daring women who want to embrace the cleavage-baring trend.

How boob sizes have changed through the decades, from Pamela

Holly Willoughby: Wrinkles and saggy boobs are a privilege

Holly Willoughby: TV Presenter and Model

Holly Willoughby's incredible rise from bra model to TV queen

Holly Willoughby's raunchiest snaps as lingerie model after bubble

Holly Willoughby's raunchiest snaps as lingerie model after bubble

Holly Willoughby's raunchiest snaps as lingerie model after bubble

National Cleavage Day: Holly Willoughby's cleavage named Britain's

Holly Willoughby's incredible rise from bra model to TV queen

Martina Alexander's Instagram, Twitter & Facebook on IDCrawl

Martina Alexander's Instagram, Twitter & Facebook on IDCrawl